Today’s task is to improve the overall search-ability for the website. It’s a behind the scenes thing that helps Google, and others to find your website more easily. So, today I will be working on SEO, focusing on the products in the shop.
I use Yoast – SEO plugin for wordpress, the free version. You can upgrade to the premium version for more features, but I find the free one does the job really well. For my purposes, it’s more than sufficient.
As I work on a post, or page, there are 2 areas of the screen to check. I’m going to assume you’ve already got Yoast installed and activated.
On the right menu there is a simple pair of icons which show in red, orange, or green to let you know how you’re doing. You’ll be aiming to get both of these green.
Just type, and keep an eye on the 2 icons as you do.
But what do you do if they won’t go green?
Scroll to the bottom of the page, where you’ll find more detailed information and advice. Readability is at the top. Use the arrow to expand or collapse the box. Here it’ll tell you what needs to be improved. It will also tell you what is working well.
Readability – working on SEO
Above that is the snippet editor – you’ll need that too, especially for the SEO score.
When you’re working on SEO for a site, you need to consider how accessible, or readable, your content really is. Are you using too many long and convoluted sentences? Have you got too much jargon in your text? Is it all text and not broken up with some images? Perhaps your text is far too long and might be easier to read with some sub-headings to help guide your readers?
That’s your content. Then you need to consider how Google and other search engines see your page. 7
Working on SEO
You need visitors to be able to find your site, and then find it interesting enough to stay. But first they need to be able to find you. Direct links are good, word of mouth and recommendations are even better, but you still want those who might stumble across your site by accident. So, you need Google, Bing, and the rest to be able to find you. This section will help with that.
It’s not an exact science, Yoast will guide but makes no promises for millions of visitors to your site. Play with it, use it to guide you, and see if it works for you.
I have 2 green lights, so I’m going to post this and go and work on some other pages.